Using Computers to Change What We Think and Do
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
“Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.
by Morgan Kaufmann Publishers,
an imprint of Elsevier Science.
ISBN 1-55860-643-2
What people are saying about Persuasive Technology
"B.J. Fogg has created an important new discipline, one that is of vital importance to everyone . . . . This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth."
--Donald A. Norman, Professor of Computer Science, Northwestern University, Co-founder, Nielsen Norman Group
"It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation."
--Jakob Nielsen, Principal, Nielsen Norman Group
"A must read for those who are serious about designing the future."
--Clement Mok, Designer and CEO of CMCD, President of the AIGA, 2002
"This is the very first book on a totally new field of intellectual inquiry, one that has important practical implications. . . . BJ Fogg is THE credible communicator on this topic. His expertise will soon become evident to you."
--Phillip Zimbardo, Professor of Psychology, Stanford University, President of the American Psychological Association, 2002
Table of Contents
Preface
Introduction
Persuasion in the Digital Age
Chapter
1
Overview of Captology
Chapter
2
The Functional Triad: Computers in Persuasive Roles
Chapter
3
Computers as Persuasive Tools
Chapter
4
Computers as Persuasive Media: Simulation
Chapter
5
Computers as Persuasive Social Actors
Chapter
6
Credibility and Computers
Chapter
7
Credibility and the World Wide Web
Chapter
8
Increasing Persuasion through Mobility and Connectivity
Chapter
9
The Ethics of Persuasive Technology
Chapter
10
Captology: Looking Forward
Appendix
Summary of Principles
B.J.
Fogg directs research and design at Stanford
University’s Persuasive Technology Lab. An experimental psychologist,
Dr. Fogg also teaches in Stanford’s Computer
Science Department and School
of Education. Outside the university he plans and directs projects
for companies that seek new uses for technology. He holds seven patents,
and his work has been featured in The New York Times, The
Washington Post, and The Wall Street Journal. For more
information, see www.bjfogg.com.
Last
update: May 2006.
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© 2006, B.J. Fogg, All rights reserved.